Built for
Local Business.
Based in Orlando, FL. Focused on the businesses that make a market worth living in.
Zack Clendaniel
Founder · The Board Room Marketing Firm
- Role
- Founder, The Board Room Marketing Firm
- Based in
- Orlando, Florida
- Serves
- Orlando, Winter Park, and Central Florida — Orange, Seminole, and Osceola counties
- Works on
- Websites, local SEO, Google Business Profile, Local Services Ads, and CRM follow-up for local service businesses
- Elsewhere
- Zack Clendaniel on LinkedIn
- Also operates
- NOLA Raised Home, an information and referral site about structural problems in raised houses in Greater New Orleans.
Most local businesses are being underserved by their marketing.
That's the observation The Board Room was built around. Generic websites, unoptimized Google listings, no lead systems — and agencies charging premium rates for work that doesn't move the needle. Local business owners kept getting burned.
The Board Room exists to fix that. We build the digital infrastructure that makes local businesses actually findable — websites that convert, Google visibility that brings in the right searches, CRM systems that don't let leads fall through, and Google Ads that pay for themselves.
We work with contractors, law firms, med spas, restaurants, and home service businesses who are serious about growth and want a partner who builds it with them, not for them.
About the founder
Zack Clendaniel founded The Board Room Marketing Firm in Orlando, Florida, around that observation — and still does the work himself. That isn't a stage the firm hasn't grown out of; it's the point. Clients work with the person building the thing, with no account managers and no handoffs.
Day to day that means working directly with contractors, law firms, med spas, restaurants, and home service businesses across Orlando, Winter Park, and Central Florida — Orange, Seminole, and Osceola counties.
It shows up in how the firm labels its own work, too. On the work page, a client engagement is marked as a case study or a live client site, and the projects Board Room designed and built on its own are marked as build studies. Same wall, different labels — because the difference matters when you're deciding who to hire.
How We Approach the Work
Practical over flashy
We build what works, not what looks good on an agency pitch deck. If it doesn't generate leads, it doesn't belong.
Systems over one-off projects
A website without traffic is a brochure. We build the full picture — site, visibility, follow-up, and growth.
Transparency first
Clear pricing, clear results, clear communication. You'll always know what you're getting and why.
Direct access
You work with the person doing the work. No account managers, no handoffs, no guessing who answered your email.
Six services. One goal: more leads.
Ready to
Get Found?
Most home-service companies don't need more marketing. They need to look like the obvious choice. Let's build that.
Reputation and project proof
Reviews, credentials, and completed work brought into the first impression.
A clear estimate path
Mobile-first pages, click-to-call, and a focused request form.
A consistent local presence
Website and Google Business Profile details aligned around the same company.
Reputation Match Launch · fixed scope