The Board Room Marketing Firm logo
Let’s Talk
Our Work
Client Case StudyFamily Law · Orlando, FL

More Orlando families found the firm.
And more of them called.

Fanash Family Law is a downtown Orlando firm that handles divorce, custody, child support, alimony and other family matters. We ran its local SEO and Google Local Services Ads, cleaned up its Google Business Profile, and set up automatic review requests.

+200%
Website traffic
Over 3 months
+300%
Google LSA leads
Over 3 months, from Local Services Ads
More
Google reviews
Requested automatically
Fanash Family Law's homepage in a browser next to its Google Business Profile, showing a 4.6 star rating
The firm’s website and Google Business Profile, October 2026.
The Challenge

Family law in Orlando is a crowded search.

Someone going through a divorce or a custody fight usually starts on Google. They compare a handful of firms in a few minutes, and the ones with an accurate profile, recent reviews and a clear way to call get the call.

The firm already did good work for its clients. The job was to make sure more of the people searching could find it, trust it and reach it.

Be found

Show up in organic search and Google’s Local Services Ads for the cases the firm takes.

Be trusted

An accurate Business Profile and a steady flow of new reviews from real clients.

Keep it running

Systems that keep working without the attorneys having to manage marketing between hearings.

What We Did

Four pieces, working as one system.

01

Local SEO

Search work aimed at the people looking for a family lawyer in Orlando: divorce, custody, child support, alimony and the firm’s other practice areas.

02

Google Local Services Ads

We managed the firm’s Local Services Ads so the people ready to call right now could find it at the top of Google, and kept the account tuned for the leads that matter.

03

Google Business Profile cleanup

We fixed and tidied the firm’s Business Profile so what people see on Google and Maps is accurate and complete before they ever call.

04

Automated review requests

We built a pipeline that asks clients for a Google review at the end of their case and at other key moments, so the firm earns new reviews without anyone having to remember to ask.

The Review Pipeline

Asking for reviews at the right moment, every time.

The best time to ask a family law client for a review is when the weight comes off: a case closes, or a hard step is behind them. Most firms forget to ask.

This pipeline sends a short, friendly request at those points automatically, with one tap to the firm’s Google review form.

Example of an automatic review request text from Fanash Family Law asking a client for a quick Google review
An example of the kind of message the pipeline sends.
The review pipeline: 01 Case milestone, A key point in the case, or the case closes. 02 Automatic request, A short, friendly ask goes out by text or email. 03 Client reviews, One tap to the firm’s Google review form. 04 Stronger profile, Fresh reviews build trust for the next search. Then it repeats for the next client.
The Results

Three months in, the phones told the story.

Website traffic grew about 200% over 3 months. Leads from Google Local Services Ads grew about 300% over the same 3 months. And the review pipeline kept bringing in new Google reviews from real clients, which keeps helping the next person who searches.

Fanash Family Law results: website traffic up about 200% and Google Local Services Ads leads up about 300% over 3 months, plus more Google reviews from automatic requests

Run a law firm? Here’s what we can build for you.

The same SEO, Local Services Ads, Business Profile and review work, plus the pieces many firms are missing:

CRM setup with Lawmatics and CallRail call tracking, so every call and form is logged and followed up
Case-specific landing pages for the cases you want more of
Direct mail campaigns that reach people search can’t